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Tuesday, 8 September 2015

Discount Store Jaffa Cake Ruse - What You See Isn't What You Get

The majority of what we think we see is actually from memory, and this leaves us open to simple deception by familiarity, i.e. you see something you've seen before and your mind assumes it knows what it is.  So we can easily be exploited by clever marketing and sales tactics.  Here is one I found, do you have other examples?   

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